Electronic Frontiers Australia Essay Example for Free

Electronic Frontiers Australia Essay This paper is intended to break down the job assessment in media relations crusades. It is an assessment of media battle with explicit spotlight on the crusade done by Electronic Frontiers Australia (EFA), an Australia-put together NGO working with respect to the online freedoms and privileges of all Internet clients. Its crusade is entitled â€Å"Generation Z†, that is adolescents between the ages of thirteen and eighteen years. The campaign’s generally speaking goal is to make an impression of moral obligation among individuals from the objective gathering by teaching a feeling of order. It is additionally intended to illuminate Generation Z about the impediments of unreliable utilization of the web then converse their mindfulness in using Internet content. So as to accomplish the battle objective, it is important to include guardians all the while. Guardians should be engaged with the way toward observing their children’s web use and furthermore by showing them how to utilize the web in the most fitting manner. The crusade targets making proper correspondence channels for this objective populace with the goal that they can satisfactorily create attractive web correspondence strategies. This crusade will be a resistance to government strategy since it will be unique in relation to that of the administration strategy which advocates for web control through outer instead of inner components. Correspondence professionals center a lot around the most ideal approaches to convey correspondence procedures that can achieve more extensive attention to the customers that they serve. Requirement for open connection benefits by the business implies that these open connection firms are continually assessing their methodologies towards correspondence procedures that are recommended for the business. Precious stone (2003) contends that, â€Å"Public relations offer a support for an association by helping it give customers better data of their capacities. † Within associations, advertising can likewise be seen from the point of view of Public Information or Customer Relations (Paul 2008), â€Å"these divisions help customers in noting questions, protests, or issues that may emerge in their relationship with the association. They are normally the most supportive divisions, as they exist to show the association at their best. † The EFA crusade will utilize an extensive technique and methodology to guarantee achievement of the battle. This will be accomplished through advertising and media relations standards. Great media relations will be work through increasing proper understanding of the media by formulating courses through which suitable connections can be assemble. Moreover, the firm has significant data in regards to web separating got to through considerable web client support from general society; subsequently this will be a major preferred position to the battle. Utilization of powerful speculations will likewise offer the truly necessary help and thoughtfulness regarding the battle. By and large, assessment can be viewed as the efficient use of examination techniques, to comprehend the viability and helpfulness of intercessions. Assessment decides the adequacy of a program in wording accomplishing objectives that have been set up and the viability of those objectives. Assessment along these lines is a methods for estimation that is intended to survey the degree of achievement of a correspondence system. Assessment decides the level to which a crusade has arrived at its objectives and furthermore causes associations and people to see how a specific battle functioned, it is consequently a device for deciding accomplishment of mediations towards a specific crusade. Assessment ought to â€Å"specify unequivocally the objectives and objectives,† (Ronald 2000) of a specific crusade since this is the thing that customers will use to quantify the achievement of correspondence systems and battles that are focused to a specific case. When assessing or estimating a specific procedure, there is have to place into thought the yields regarding time to be taken and the spending plan required. Likewise, there is requirement for prioritization of the necessities and what they are benchmarked against. Also, devices of assessment may differ contingent upon the kind of battle and the focused on crowd. There are different techniques for media relations assessments that are as of now utilized in the Public Relations Industry. A portion of these techniques can be applied to the (EFA) battle. One strategy for assessment is the utilization of Advertising Value Equivalence (AVE). Michaelson and Griffin (2005), sets that it is â€Å"the surmised figuring of the expense of estimation of an acquisition of publicizing that has a size and area in a given distribution on a particular day† However, they content that this strategy has trademark traps and has along these lines become undesirable by open connection experts. Another technique for assessment is the basic substance examination which is â€Å"An essential investigation that orders or codes what is written in classifications that can be factually dissected. The codes are created by a nearby relevant audit of an example of articles. The rest of the articles are inspected dependent on the nearness of these codes. This strategy just unmistakably speaks to just what is composed. expectedmessages or explicit things of data that are excluded from the codes or don't show up in the articles are excluded from the analysis† (Michaelson and Griffin 2005). Unmistakable quality examination is likewise another strategy for assessment and was additionally applied to the EFA research in assessing web use. This investigation considers such factors as the distribution an article shows up, the date, by and large size, nearness of photography and other fine art and size of features. Along these lines, in a â€Å"sample conspicuousness examination, every component is given a weight that is figured into a general score for each article† (Stanton 2007). The EFA research essentially attempted to assess the outcomes and effects of the web through the examination of clicking paces of connections and blog. Assessment can likewise be brought out through message investigation, which contrasts from basic and substance examination by putting the examination on the nearness of planned messages in articles. â€Å"Key messages are created dependent on correspondence objectives† (Michaelson and Griffin 2005). The informative targets are â€Å"translated† into codes that become the premise of investigation. Michaelson and Griffin recommend that the best technique in assessment is to decide the accessibility of key boundaries in the association that are to be estimated and assessed these boundaries are â€Å"right data, off base data, deceiving and negating data and data that has been forgotten about. † This data was utilized to give a case of how one organization; MetLife utilized this investigation to deal with its media relations endeavors on two key lines of business. As a component of national instruction intend to advance annuities, MetLife recognized the media as a vital entry of its messages to shoppers. MetLife chose to decide how much right, wrong and just mostly right data is remembered for new anecdotes about annuities. The investigation empowered MetLife to make a relationship between the degree and length secured by the media with regards to annuities and the clients’ comprehension of the over thirty years they will probably live in retirement. Through examination of the sort of data as far as their accuracy or absence of , customers can appreciate the kind of retirement plans they could browse those accessible at MetLife; and made the organization to know about the headings it expected to take undoubtedly. Assessment research regularly has three stages, that is, developmental, process and summative. â€Å"The developmental stage includes all exercises that characterize the degree of the campaign† (Payne 2007). It is in this stage where the scope of the issue is determined, information is gathered with respect to interceding methodologies; and furthermore gives extra light in regards to the individuals being focused by the intercession, budgetary appraisals and the requirements to the full achievement of the strategic set by the issue. Concentrate is on essential exploration through center gatherings and requests which give sentiments and perspectives that can advise battle advancement. The developmental stage fills in as the reason for bearing and furthermore sets out the spending plan to be utilized in the examination crusade. It is hence an underlying procedure that can likewise be utilized to examine and get bits of knowledge into the audience’s qualities, fears and their observations. In the EFA battle, developmental stage was applied in the recognizable proof of the objective gathering that is young people between the ages of thirteen and eighteen. It additionally included understanding the current web use propensities among the young people whereby the official framework has been viewed as being not able to defend the wellbeing of these adolescents (Paul Dylan 2003). The procedure stage in evaluative exploration has to do with monitoring the degree to which the targets are being accomplished. Shapiro (1996) characterizes checking as the â€Å"methodical Compilation and test of data as anticipated advances. † It depends on projections set during the developmental stage. The procedure stage includes assortment of information, time taken to complete the crusade and the trailing arrangement that is utilized. Observing happens for the most part to monitor exercises and right any inadequacies that may emerge (Edward 1945). It by and large includes keeping a journal of occasions. Observing of progress of the EFA crusade will include building media connections through the press or media discharges by making arrangement of expert news or highlight articles. The procedure stage will incorporate dispatch of social workshops with the point of getting to the consideration of journa

Profit Maximisation Model Essay Example

Benefit Maximization Model Essay Benefit Maximization model assists with foreseeing the value yield conduct of a firm under changing economic situations like expense rates, wages and pay rates, reward, the level of accessibility of assets, innovation, styles, tastes and inclinations of customers and so on. It is an extremely straightforward and unambiguous model. It is the absolute most perfect model that can clarify the ordinary conduct of a firm. It is frequently contended that no other elective theory can clarify and foresee the conduct of business firms better than benefit boost hypothesis.This model gives an appropriate understanding in to the working conduct of a firm. There are all around created numerical models to clarify this theory in a deliberate and logical way. Benefit augmentation suggests winning most elevated conceivable measure of benefits during a given timeframe. A firm needs to create biggest measure of benefits by building ideal beneficial limit both in the short run and since a long time ago r un contingent on different inward and outside variables and forces.There ought to be appropriate harmony between short run and since quite a while ago run goals. In the short run a firm can make just slight or minor alterations in the creation procedure just as in business conditions. The plant limit in the short run is fixed and thusly, it can build its creation and deals by concentrated usage of existing plants and hardware, having after some time work for the current staff and so on. In this manner, in the short run, a firm has its own specialized and administrative constraints.But over the long haul, as there is a lot of time at the removal of a firm, it can extend and add to the current limits, develop new plants, utilize extra laborers and so forth to satisfy the rising need in the market. In this way, over the long haul, a firm will have sufficient time and abundant chance to make a wide range of modifications and rearrangements underway procedure and in its promoting systems . It is to be noted with incredible consideration that a firm needs to augment its benefits in the wake of taking in to thought of different factors in to account.They are as per the following: 1. Evaluating and business techniques of opponent firms and its effect on the working of the given firm. 2. Forceful deals advancement strategies embraced by rival firms in the market. 3. Without instigating the laborers to request higher wages and pay rates prompting ascend in activity costs. 4. Without initiating the laborers to request higher wages and pay rates government controls and takeovers. 5. Keeping up the nature of the item and administrations to the clients. 6.Taking different rulers of dangers and vulnerabilities in the changing industry condition. 7. Embracing a steady business arrangement. 8. Keeping away from any kind of conflict between short run and since quite a while ago run benefits in the business arrangement and keeping up appropriate harmony between them. 9. Keeping u p its notoriety, name, distinction and picture in the market. 10. Benefit amplification is essential in both great and blemished markets. In an ideal market, a firm is a value taker and under flawed market it turns into a value searcher.

Living in the Past

Living in the Past Pretty much every day, I remind my friends that if you come up to Boston, Ill find you a place to stay and show you around and well all have a great time. However, still, its one of those things that I never really expect to happen. So, I was sitting at work on Friday afternoon, happily turning turkeys into oil and running HPLC, when who should call but my old high school friend Alaina. Turns out she and three of my other friends from high school marching band decided to come up to the Boston area for the weekend. Well, if Id known they were coming, I would have baked them a cake. Unfortunately, I had turkey carcasses to attend to at that moment, but in two hours I was able to finish up my research and head down to the North End, where I met them at Mikes Pastry. Probably the most famous bakery in Boston, if not the entire world, Mikes Pastry specializes in cannoli, which theyll supposedly ship fresh to anywhere in the world. If youre hosting an event on campus, you can get hundreds of people to come just by buying a bunch of these cannoli and advertising them along with the event. Yesterday, however, we decided to sit down, relax, and enjoy a wider sampling of pastries. From left to right: Brianna (baritone), Kyle (drumline), Alaina (piccolo and/or saxophone), and Chris (mellophone, MIT 09), all recently graduated from my high school. It turns out that they werent actually in Boston to see me; they actually came up to the area to spectate at the Drum Corps International Championships that weekend in Foxboro. Well, I guess theyre a little more dedicated to the concept of competitive marching band than I ever was. No, seriously, theres a definite subculturethink Bring It On, except with band. After Mikes Pastry they all wanted to know what the coolest thing to do in Boston was. Well, obviously, the answer to that is visit MIT, so we took the T down to campus and I gave them the basic tour, complete with the three or four random facts I know about MIT. Due to a zoning ordinance, the Green Building is the tallest building that will ever be built in cambridge. The Landau building is in the shape of a 30-60-90 right triangle. The Stata Center was built to look as if its perpetually falling down. Here, Alaina gets a picture of me getting a picture of these really cool acoustic benches that a lot of people miss. If youre ever visiting MIT, you definitely want to check these outtheyre located just between buildings 56 and 18 and in the shape of two semicircles. Theres a point on the ground where three lines intersect. You want to stand at this point and talk into the benches. You can also try getting a friend, putting your heads against the insides of the benches and whispering to each other. Its a physical and architectural marvel, but if Im being honest, not the most comfortable place to sit on campus. Then they told me that our friend Alex (trumpet), who plays in the Bluecoats drum and bugle corps, was going to stay with them at their hotel that night and, for some reason, they needed some condoms to play a joke on him or something. They were going to buy some at a drug store, but I hear those are quite expensive, and MIT Medical hands them out for free. So, the five of us all went up to the information desk at MIT Medical and asked where we could find the free condoms. Twenty minutes of searching later, we found this fishbowl full of them: My friends took exactly ten back to Alex, because apparently you have to put in a special bulk condom order if you want more. They were, however, disappointed that the condoms didnt have the MIT logo anywhere on them. Actually, guys, that would just be really creepy. And then I took a picture in front of Transparent Horizon, unanimously voted the least attractive sculpture on the MIT campus, so I could always remember the day that my friends came to visit MIT. I was going to photoshop out the truck on the left, but honestly, it doesnt detract from the picture too much. Thanks for visiting, guys! Alright, well, Im headed to Six Flags today and then I have to pack up my entire room and move it across the fire escape to Conner 2 and then I also have some HPLC vials to run tonight sometime so I can get some data that I need to analyze for my UROP at home and I also need to buy a train ticket for 6:15 AM and then catch this train so I can be at home in sunny Harrisburg, PA by 3. Wish me luck!

Sequence Analysis Sunset Blvd. Essay - 922 Words

In Alfred Hitchcock’s Rear Window the sequence being analyzed begins at 100:31 and it ends at 102:13, putting in consideration the mise-en-scene, cinematography, editing, and sound. A quick overview of the sequence: L.B Jefferies is confined to a wheelchair due to an accident, is looking out the window to his neighbor’s apartment across the courtyard. He suspects that the neighbor has committed murder. Jefferies’s girlfriend Lisa Fremont manages to get in the accused apartment in search of the wife’s wedding ring, to prove that Lars Thorwald indeed murdered his wife. Lisa is cornered in the apartment by Thorwald and tries to persuade him so that she can go on her merry way. Thorwald begins to manhandle her and she screams out for Jeff.†¦show more content†¦As the sequence begins to escalate, shifting from Jeff’s dimly lit apartment to Thorwald’s brightly lit and later pitch dark apartment, it as if each shot after shot, films the aud ience’s reaction to what is going on in the scene. Jeff being the audience his emotions are then felt by the true audience who would feel anxious as well. The sequence shows a mixture of close-up shots, long shots and angled shots. It begins with a close-up of Jeff showing his reaction. It cuts to a long shot of Thorwald’s apartment. The camera is at a level and height as if looking out from Jeff’s apartment. The camera has little movement at the beginning of the scene. In the, Extreme long shots it is unrestricted to Thorwald since he does not know who is ever at the door. When the police arrives and rings the doorbell, only Jeff and Stella knows that they are there. When it becomes known to Thorwald after opening the door, his face is filled with guilt as Jeff looks at him with his telephoto lens. Thorwald is nervous and looks back at Lisa, who manages to compose herself. However, the audience only sees what Jeff sees. The last shot in the sequence at the point 102:02(shot 24), Joe is looking through the telephoto lens while Stella looks through a pair of binoculars. An iris forms again showing Joe’s subjective view. Lisa and Thorwald are talking to the police officers.

Introduction to the Economic Term Supply

In economics, the supply of a particular good or service is simply the quantity of the item that is produced and offered for sale. Economists refer to both individual firm supply, which is the quantity that a single firm produces and offers for sale, and market supply, which is the combined quantity that all firms in the market together produce. Supply Is Based on Profit Maximization One assumption in economics is that companies operate with the single explicit goal of maximizing profits. Therefore, the quantity of a good supplied by a firm is the amount that gives the firm the highest level of profit. The profit that a firm makes from producing a good or service depends on a number of factors, including the price that it can sell its output for, the prices of all of the inputs to production, and the efficiency of turning inputs into outputs. Since supply is the outcome of the profit maximization calculation, its hopefully not surprising that these determinants of profit are also the determinants of the quantity that a firm is willing to supply. Implicit Time Units It doesn’t really make sense to describe supply without mentioning time units. For example, if someone asked â€Å"how many computers does Dell supply?† you would need more information in order to answer the question. Is the question about computers supplied today? This week? This year? All of these time units are going to result in different quantities supplied, so it’s important to specify which one you are talking about. Unfortunately, economists are often somewhat lax about mentioning the time units explicitly, but you should remember that they are always there.

Mae West and Amelia Earhart Roaring 20’s Free Essays

The Roaring 20’s Mae West Mae West stood as an idol to many female and male persons during the 1910-1960’s. West once said, â€Å"Love isn’t an emotion or an instinct–it’s an art. † This quote shines a perfect light on her profession and practically summarizes her beliefs. We will write a custom essay sample on Mae West and Amelia Earhart Roaring 20’s or any similar topic only for you Order Now Mae West started out in New York as a vaudeville performer and eventually moved her talents to the big screen in Hollywood. The Roaring 20’s couldn’t have been a better time for West to express herself as she was not bound or expected to be any specific female image. She wrote several plays, staring herself, containing mostly sexual themes. Most of her works required quite a bit of censoring in order to be acceptable to the public. West, taking pride in her dancing and teasing, became wildly popular and respected as an individual woman. Amelia Earhart Amelia Earhart took a plane ride in 1920 that would determine her path and change her life, forever. Ten minutes in a plane and after landing Earhart knew she had to learn to fly. Taking jobs as they came, Amelia gained enough money to buy her way through flight school. After just two years, Earhart set records for female pilots, flying at altitude of 14,000 feet. Modeling a short haircut and a leather bomber jacket, Earhart bought a bright yellow biplane naming it, â€Å"the canary. † In 1928, she was the first woman on a transatlantic flight. Amelia’s love for adventure and desire to stand out as an individual drove her to the first female solo flight across the Atlantic. Still determined, she planned to go all around the world above the equator. In 1937, because of difficulties on the plane, Amelia Earhart disappeared, lost forever to the thing she loved most, flying. How to cite Mae West and Amelia Earhart Roaring 20’s, Papers

Elites Against Democracy Leadership Ideals †MyAssignmenthelp

Question: Discuss about the Elites Against Democracy for Leadership Ideals. Answer: Introduction: Woolworths is considered as one of the most prestigious supermarket chains occupying a predominant place in the realm of retail industry. After starting their journey from the market of Australia the organization has expanded their entire business in multinational countries. The business experts have spread their business wings in the market of New Zealand (woolworths.com, 2018). However, this very specific study has selected marketing team of Woolworths as a group. In order to run the entire process of business, marketing department plays one of the most significant roles in introducing the brand towards global market. Therefore, maintaining a good team rapport among the members is highly significant based on which the organization would be able to meet objectives. This very specific study has focused to make in-depth overview on how marketing team of Woolworths tends to provide effective good performances towards the services. In order to draw the attention of customers from various cultural as well as psychological backgrounds the marketing executives have to play significant role. This very specific study has focused to give in-depth overview on how team members of marketing department by maintaining organizational behavior and ethics can share necessary views and information. However, in this very specific study, I have played the role of a team leader in the marketing department of Woolworths. As a team lead I would be able to give a proper guidance on how to maintain an effective team rapport for providing good services to the customers. In order to reach the organizational I as a team leader should have the capability of team management, decision, maintaining team coordination and so on. The team that is selected amidst Woolworths is marketing and sales department. As per the opinion of Binder (2016) the role of marketing department is to promote the products and services so that it can create an awareness among the international customers. Maintaining quality of products and services is not the only objective of a business organization. People belonging to different geographical backgrounds and attitudes tend to show their interest in purchasing a product only when the concerned product creates an image on the market. Therefore, marketing executives have to face play a major role in creating product image and product identity. The primary responsibilities that marketing department has to follow include collecting customers feedback, identifying target customers, making in-depth research on the needs and demands of the customers, maintaining promotional activities and so on. Before designing a particular product the product managers have to get detailed overview about the needs and demands of the customers in current market trend. However, marketing executives have to play major responsibility in collecting customers feedback either directly or indirectly (Majchrzak et al., 2014). Based on their needs and demands, the product packaging and designing methods are decided. With the help of an effective STP analysis the marketing executives have to select their target customers. With the help of marketing manager the executives tend to make an effective promotional budget based on which the products are introduced. Woolworths after expanding their entire process of business in different countries tend to select both digital media platform as well as traditional media platform. Team development model: The marketing team of Woolworths is formed at the very beginning of their journey in order to place their products and services in the international market. While developing the team, business experts have decided to use team development model. Morgan, Pullon and McKinlay (2015) stated that team development model is primarily constituted with four major factors including forming, storming, norming and performing. Before forming this specific team the business managers had to take a participative decision. The managers after taking a collective decision have decided that the organization needs to launch a new team named marketing department in order to introduce the products and services in the international market. In addition, organizational managers had to face difficulties in collecting customers feedback. In this kind of situation, the business experts did not get the scope to form new strategies and policies for business development (Schwalbe, 2015). However, in this situation, the business authority has decided to form a new department of marketing for handling these specific sectors. Storming is the phase where the team intends to set their goals and objectives. In this very specific stage the team has to focus on meeting customers needs and demands. The target of every team member of a specific department is same. In this very specific stage team leader has to give a clear description about team objectives (Laudon Laudon, 2016). Norming is the phase where team members have to show their commitment in reaching organizational goal. This very specific stage enables every individual employee in performing well towards the services. Performing is the last phase of team development model where the employees have to give their best endeavor towards services. In this specific phase every team members are well aware about the aims and objectives (Peng, Babar Ebert, 2014). Based on that specific aims and objectives the employees have to provide effect services in meeting business target. After forming a specific marketing team the business experts have focused to create awareness about the brands and their services. By establishing a proper hierarchy on marketing department Woolworths is able to get customers feedback before making an effective marketing strategy and policy. Team leadership: Leadership within a group leaves a major significance in enhancing the entire performance level of a specific team. In order to render team success the team members have to maintain a proper discipline and culture at the workplace. On the other hand, every single performer would be able to meet team productivity only when the members would be directed by a team leader (Oakland, 2014). Leaders play an important role in leading and controlling the performance level of an entire team. People from various geographical backgrounds and attitudes are associated within a team. Therefore, the role of team leaders is to give motivation among the team members and to provide them necessary feedback. Leaders tend to give both positive and negative feedback to the team members (Gilbert et al., 2015). Based on that particular feedback the employees have to improve their level of performances. While leading a very specific team leaders can use different forms of leadership style which include participative form of leadership style, autocratic form of leadership style and transformational leadership style. Participative form of leadership style enables the leaders in maintaining an effective collaboration among the team members. In this specific form of leadership style employees do not have to face challenges in sharing their views and thoughts regarding the business goal (Hoch Kozlowski, 2014). Employees have every right to share their own opinion on the marketing and promotional strategies with leaders. On the other hand, autocratic form of leadership enables the leaders to impose their own decision on the employees. With the help of this very specific leadership style employees do not have right to share their own opinion regarding the process of business. As a result, both the employees and the managers do not get scope to share their own opinion together. However, transformational form of leadership style is entirely dependent on the business situation. In order to overcome any kind of crisis the leaders tend to take immediate strategic decision to make their entire situation within control (Yan Dooley, 2014). On the other hand, in order to make the entire business process democratic the leaders tend to involve every employee within decision making process. Therefore, leadership style is transferred as per needs and demands of the situation. Woolworths marketing department follows participative form of leadership style for motivating the employees towards services. In addition, with the help of making participative leadership, both the employees and leaders get equal scope and opportunities in sharing views and thoughts. Influence of external leaders: External leaders have major significance in enhancing the entire performance level of the employees. External leaders indicate senior managers or any member from board of director. It is often observed that team leaders alone is facing challenges in maintaining an effective rapport with the team members due to the lack of effective resources or lack of efficiency. In this kind of situation, the senior managers can give an effective support to the team leaders in enhancing the performance level towards the services (Landis et al., 2014). The role of an efficient leader is to motivate the team members towards reaching the proper goal. If the team members are from different geographical backgrounds the leaders have to face immense hardships maintaining effective communication. Therefore, an external leader with the help of experience and skill tends to control the performance level of the employees. As per the instruction of senior manager the leaders may have to take effective training and development session based on which leaders can enhance their professional skill and competency level. Senior managers tend to maintain a personality at the workplace that leaves a major positive impact on the productivity of employees (Brown, 2014). In addition, any kind of positive feedback from the senior managers influences and motivates employees for performing well towards the services. Among several leadership theories the marketing department of Woolworths tends to follow two primary theories including trait leadership theory and behavioral theory. Trait leadership theory implies that leaders should be constituted with several traits in order to lead a specific team. The quality of a leader implies effective communication skill, managerial skill, time management skill, decision making skill, sense of intelligence and so on. In order to become an efficient leader an individual should have proper management skill of coordinating the entire team towards the services (Van Wart, 2014). By maintaining an effective communication with the employees team leader has to make effective rapport with every single team member. People from different geographical backgrounds and attitudes should be treated with equal respect and dignity. Leaders should have the trait of being unbiased towards the services. In addition, while making effective marketing strategies the team members m ay have to face innumerable barriers while promoting the products. The business leader should have the efficiency to make effective decision at the proper time. In order to handle sudden crisis leaders should have the trait of management skill as well as technological skill (Puni, Ofei Okoe, 2014). Technological skill and competency takes a major priority based on which the skill and competency level of an employee highly dependent. On the other hand, behavioral theory implies that every leader should have a proper mental, physical or social characteristic. The mentality of an efficient leader should be unbiased. Every single team member should get equal respect and dignity. In addition, leaders should have cooperative outlook with the help of which team members can easily share their workplace problem without any hesitation. Woolworths tends to apply these two theories within their marketing team (Scott Davis, 2015).. As a result, team members would not have to face immense challenges in receiving effective cooperation from the experts. Effectiveness of the team: The marketing group of Woolworths is constituted with several members under a team leader and assistant team leader. In order to control the entire team management the team leader has to take the assistant of a manager who constantly guide towards reaching the business goals and services. The role of team leader in the marketing department is to motivate executives in making effective promotional activities. Woolworths marketing department follows a proper systematic hierarchy (Baesu Bejinaru, 2014). Under a senior marketing manager the assistant manager plays a major role. Under an assistant manager the team leaders are there in separate teams. Team leaders responsibility is to control the performance level of the employees. Team members try to maintain a proper cohesion among the group so that customers do not get deprived of receiving effective services. In addition, in order to run a marketing department effectively the members have to maintain a team rapport which leaves a positive impact in maintaining brand image and reputation. However, it has been observed that team members of Woolworths are from different geographical and cultural backgrounds. Therefore, the team members have to face immense challenges in maintaining coordination due to language barrier, psychological barrier and cultural barrier (Okoroji, Anyanwu Ukpere, 2014). As a result, leaders have to face challenges in maintaining an effective coordination. However, based on the issue identified within the marketing department of Woolworths the team leaders have recommended some of the members for receiving an effective training session on communication skill as well as communication skill. As already mentioned, team members of marketing department of Woolworths are from diverse cultural backgrounds and attitudes. Therefore, communication barrier among the team members have become a major issue for rendering organizational success. The team leaders of Woolworths based on the communication style and approach have identified several members (Miner, 2015). Those members are decided to refer to the human resource managers for attending an effective training and career development plan on communication skill. Decision making process: Based on the decision making process success of a business organization is highly dependent. Woolworths likes to take an effective collaborative decision by involving the employees towards services. Team leader of marketing department does not like to take autocratic decision without making any communication with the employees (Struve, 2015). A proper decision should be taken by involving every team member associated with marketing department. T7 model of team effectiveness implies that team leader while supporting the team tends to follow several phases that include task (execute successfully), thrust ( push towards proper direction of business objectives), trust (on each other), talent (show skills) and teaming (operate by taking every single talent). This particular model helps the team leader in directing the team members towards proper goal. Team effectiveness is highly important in rendering the success of business (Ahmad et al., 2014). Both the organizational manager and the employees can give their best services by following this model. Conclusion The study has provided detailed overview about the impact of effective team performance in rendering the overall success of business. The study has focused to select Woolworths as the business firm. The marketing department of Woolworths in quest of providing effective services should follow specific strategies and policies. My role is to become an effective team leader who has to provide immense support and cooperation in rendering the success of business. In this very specific study, various leadership theories are critically evaluated. The marketing leader of this organization primarily follows trait leadership theory and behavioral theory at the workplace based on which leader can direct the employees towards a proper goal. While evaluating various aspects of maintaining an effective team the study could have focused to discuss on some of the major areas which are as follows: Woolworths can focus on implementing motivation theory at their workplace in order to enhance the performance level of employees more effectively. By providing rewards and recognitions, compensation and benefits the employees could have focused to use some of the most effective strategies for giving proper motivation to the employees towards services. It has been observed that leaders have to face immense challenges in maintaining an effective communication with the team members due to linguistic barrier. In this kind of situation, employees cannot share their problems at the workplace with leaders. Employees fail to exchange necessary thoughts and views on reaching the business success (Struve, 2015). In this kind of situation, customers and the service providers as well as the service users are facing difficulties. However, in order to overcome this kind of situation it can be recommended that employees can take an effective training and development session to enhance their communication skill. As a result, the team members do not have to face challenges in dealing with the customers as well as leaders effectively. It has been identified that Woolworths tends to follow participative form of leadership style while making marketing strategies and policies. With the help of an effective participative leadership style both the employees and the leaders tend to make collective decision. This particular process is very time-consuming (Miner, 2015). In order to handle any kind of workplace pressure suddenly leaders should take immediate decision. In this situation, it can be recommended that organizational manager can follow transformational leadership style at the workplace. Reference List: Ahmad, N., Iqbal, N., Javed, K., Hamad, N. (2014). Impact of organizational commitment and employee performance on the employee satisfaction.International Journal of Learning, Teaching and Educational Research,1(1), 84-92. Baesu, C., Bejinaru, R. (2014). Leadership approaches regarding the organizational change.The USV Annals of Economics and Public Administration,13(2 (18)), 146-152. Binder, J. (2016).Global project management: communication, collaboration and management across borders. Routledge. Brown, C. (2014). 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